Lead Router

Still routing leads manually or relying on basic CRM logic? I build lightweight, rule-based lead routers that ensure every lead gets to the right person — no confusion, no delay.

Internal Lead Router

A Mini API Service that acts as a decision layer after lead capture — assigning ownership, triggering workflows, and avoiding bottlenecks in sales or support.

  • Rule-based logic (region, product, score, etc.)
  • Integrates with CRMs, Slack, email
  • Works with existing lead intake flow
  • Optional YAML-based config or admin edit panel

Timeline: 2 weeks
Price: $3,500 flat

Who It's For

  • SaaS or service companies with 3+ people handling leads
  • Teams with products across regions, languages, or verticals
  • Sales orgs lacking advanced CRM routing
  • Ops teams wanting smarter automation without CRM upgrades

Use Cases

  • Route sales leads by region, workload, or product
  • Send support tickets to the right specialist
  • Escalate VIP leads to senior staff instantly
  • Trigger Slack alerts for high-value leads

Core Features

  • Webhook input or CRM integration
  • Rules based on geography, product, score, or availability
  • CRM owner assignment + Slack/email alerts
  • Optional Google Sheet or Notion DB updates
  • Optional YAML config or rule editor

Scope Constraints

  • Max 2 input sources
  • Max 1 CRM integration
  • Max 5 routing rules
  • No intake UI — assumes leads are already captured
  • No dashboard — optional flat-file or CSV export

Optional Add-ons

  • Strategy Sprint: +$2,500
  • Ongoing maintenance: $1,000/month